(商业传播圣经)CORP COMM BIBLE 2025 chm pdf kindle rb azw3 下载 115盘

Public relations-the power to influence perception-has never been more critical to success. In today's media-saturated, Internetdriven, fast breaking global society, it can help us achieve our goals-or undo us.

In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image. Whether you want to handle investor relations for a Fortune 500 firm, get attention for your small business, interact more effectively with employees, or reposi- tion your company for the new millennium, this eminently practical guide offers sound advice on every aspect of corporate communications:

how to get the media on your side

how to prepare for, respond to, and use a crisis to your advantage

how to make speeches and presentations with confidence and ease

how to transform your career though the power of the written word a, how to master up-to-the-minute methods for keeping communications vital

Highlighted by interviews with experts in every area of communications, The Corporate Communications Bible is an invaluable resource no businessperson can afford to be without.

Acknowledgments

Foreword

Introduction

Chapter 1: Media

Chapter 2: Investor Relations

Chapter 3: Employee Communications

Chapter 4: Oral Communications

Chapter 5: Crisis Communications

Chapter 6: Community Relations, Government, and the Global Marketplace

Chapter 7: The Nonprofits

Chapter 8: Promoting Yourself through Print

Chapter 9: Positioning and Repositioning

Chapter 10: Small Business Communications

Chapter 11: Keeping Communications Young

Conclusion

Index

Robert L. Ditenschneider is founder of The Dilenschneider Group, a corporate strategic counseling and pubic relations firm in New York City. He was formerly president and CEO of Hill & Knowlton, Inc., where he worked for nearly twenty-five years. He has l

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：(商业传播圣经)CORP COMM BIBLE在线阅读

在线听书地址：(商业传播圣经)CORP COMM BIBLE在线收听

在线购买地址：(商业传播圣经)CORP COMM BIBLE在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！