商务英语口语与写作（配有电子教案,需要邮件申请） 2025 chm pdf kindle rb azw3 下载 115盘

全书共分11单元，涉及整个贸易流程中重要的内容，分别为商务英语交际，建立业务关系，询盘及回复，报盘、还盘和接受，合同，价格和佣金，付款，装运，包装，保险，申诉与索赔。每个单元又分为案例背景、口语对话、函电写作、深化阅读、仿真实训、综合练习等模块。该书整合商务英语口语、商务英语写作两大基本商务交际课程，突出工学结合、任务驱动教学要求，结合仿真商务案例，就一个业务内容从两个不同角度训练学生的说和写两种不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验，通过真实工作案例，组织教材编写，教材语言通俗易懂，内容新颖、实用(如需电子教案，请发邮件至Lyzhang@ndip.cn索取)。

本书可供本科及高职高专院校商务英语专业、经贸专业、电子商务专业学生及相关专业学生、商贸行业培训学生及贸易从业人员、自学者使用。

Unit 1 Business English Communication

Section 1 Business English Speaking

1.Brief Introduction to Business English Speaking

2.How to Practice Spoken English?

Section 2 Business English Letter Writing

1.The Structure and Layout of Business English Letters

2.The Principles of Business English Letter Writing

Section 3 Modem Communication Tools

1.E-mail

2.Online Chatting Tool: TradeManager

Translation of Sections

Real Practice

Exercises

Unit 2 Establishing Business Relationships

Background

Section I Speaking: Invitation to Canton Fair

Section 2 Writing

1.Establishing Business Relationships

2.Sales Promotion

Translation of Sections

Reading: Establish Relations through Alibaba.corn

Real Practice

Exercises

Unit 3 Inquiries and Replies

Background

Section 1 Speaking: Inquiry for QQ Kite

Section 2 Writing

1.General Inquiry

2.Specific Inquiry

Translation of Sections

Reading: Inquiry and Response Letters of Garlic

Real Practice

Exercises

Unit 4 Offers, Counter-offers and Acceptance

Background

Section 1 Speaking: Bargaining

Section 2 Writing

1.Offer

2.Counter Offer

3.Counter-counter Offer

4.Acceptance and Order

Translation of Sections

Reading: Firm Offer and Counter Offer for Ladies' Pajamas

Real Practice

Exercises

Unit 5 Contracts

Background

Section 1 Speaking: Signing the Contract

Section 2 Writing

1.Drafting the Contract

2.Response to Drafting the Contract

Section 3 Specimen Contract

Translation of Sections

Reading: Performance of Contract--Shipment

Real Practice

Exercises

Unit 6 Price and Commission

Background

Section 1 Speaking: Price Negotiation

Section 2 Writing

1.Price Inquiry

2.Asking for Commission

Translation of Sections

Reading: Asking for a Discount

Real Practice

Exercises

Unit 7 Payment

Background

Section 1 Speaking: Payment Negotiation

Section 2 Writing

1.Urging Establishment of L/C

2.Amendments of L/C

Translation of Sections

Reading: Asking for Extension of L/C

Real Practice

Exercises

Unit 8 Shipment

Background

Section 1 Speaking: Talking about Shipment

Section 2 Writing

1.Mode of Transportation

2.Date of Delivery

Translation of Sections

Reading: Asking to Allow Partial Shipment

Real Practice

Exercises

Unit 9 Packing

Background

Section 1 Speaking: Packing of Silk Garment

Section 2 Writing

1.Ways of Packing

2.Packing of Garlic Powder

Translation of Sections

Reading: Packing Fragile Goods

Real Practice

Exercises

Unit 10 Insurance

Background

Section 1 Speaking: Talking about Insurance

Section 2 Writing

1.Asking to Cover FPA

2.Cover All Risks and War Risks

Translation of Sections

Reading: Amendment of Insurance Term in the L/C

Real Practice

Exercises

Unit 11 Complaints and Claims

Background

Section 1 Speaking: Claim for Short Weight

Section 2 Writing

1.Claims for Inferior Quality

2.Claims for Short Delivery

Translation of Sections

Reading: Claims for Improper Packing

Real Practice

Exercises

Appendixes

Appendix Ⅰ Key to Exercises

Appendix Ⅱ Classified Expressions of Business English

References

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