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HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:* Use idiot-proof planning and preparation to make prospecting far more effective* Use idiot-speak to connect with prospects and gather vital information that makes selling easy* Spice up your sales pitch for faster closings and larger sales* Wring referrals out of clients like water from a sponge* And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." -Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." -Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" -Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
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书籍介绍
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to:* Use idiot-proof planning and preparation to make prospecting far more effective* Use idiot-speak to connect with prospects and gather vital information that makes selling easy* Spice up your sales pitch for faster closings and larger sales* Wring referrals out of clients like water from a sponge* And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." -Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." -Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" -Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
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- 网友 詹***萍: 好评的,这是自己一直选择的下载书的网站 
- 网友 宫***凡: 一般般,只能说收费的比免费的强不少。 
- 网友 敖***菡: 是个好网站,很便捷 
- 网友 濮***彤: 好棒啊!图书很全 
- 网友 后***之: 强烈推荐!无论下载速度还是书籍内容都没话说 真的很良心! 
- 网友 冉***兮: 如果满分一百分,我愿意给你99分,剩下一分怕你骄傲 
- 网友 曾***文: 五星好评哦 
- 网友 陈***秋: 不错,图文清晰,无错版,可以入手。 
- 网友 龚***湄: 差评,居然要收费!!! 
- 网友 居***南: 请问,能在线转换格式吗? 
- 网友 田***珊: 可以就是有些书搜不到 
- 网友 印***文: 我很喜欢这种风格样式。 
- 网友 曾***玉: 直接选择epub/azw3/mobi就可以了,然后导入微信读书,体验百分百!!! 
- 网友 蓬***之: 好棒good 
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