It's Not What You Sell, It's What You Stand For(ISBN=9781591844471) 2025 chm pdf kindle rb azw3 下载 115盘

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose cana (TM)t just be words on paper. It has to get under the skin of every member of your organization a " like Southwesta (TM)s purpose of a oedemocratizing the skiesa or Wal-Marta (TM)s of a oesaving people money so they can live better.a If you get it right, your people will feel great about what theya (TM)re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your organizationa (TM)s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions: a What do we really stand for?a Do our employees feel like what they do matters?a Would our customers miss us if we ceased to exist?a Do we bring our purpose to life everywhere we can? Spencea (TM)s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and a " with a little luck a " make history.

Foreword

Introduction

Part I: Purpose Principles

　1.  What Is a Purpose and Why Should You Want One?

　2.  Discovering Your Purpose

　3.  Articulating Your Purpose

Part I1: Building an Organization That Makes a Difference

　4.  Find the Thrill!

　5.  Have the Will!

　6.  Ignite the Passion!

Part II1: Becoming a Leader of Great Purpose

　7.  Stewards of Purpose

　8.  Purpose-Based Leadership Principles

Part IV: Bringing Your Purpose to Life in the Marketplace

　9.  Fulfilling the Promise of the Purpose

……

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：It's Not What You Sell, It's What You Stand For(ISBN=9781591844471)在线阅读

在线听书地址：It's Not What You Sell, It's What You Stand For(ISBN=9781591844471)在线收听

在线购买地址：It's Not What You Sell, It's What You Stand For(ISBN=9781591844471)在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose cana (TM)t just be words on paper. It has to get under the skin of every member of your organization a " like Southwesta (TM)s purpose of a oedemocratizing the skiesa or Wal-Marta (TM)s of a oesaving people money so they can live better.a If you get it right, your people will feel great about what theya (TM)re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your organizationa (TM)s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions: a What do we really stand for?a Do our employees feel like what they do matters?a Would our customers miss us if we ceased to exist?a Do we bring our purpose to life everywhere we can? Spencea (TM)s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and a " with a little luck a " make history.