Persuasive Proposals and Presentations: 24 Lessons for Writing Winners (The McGraw-Hill Professional Education Series)说服的技巧 2025 chm pdf kindle rb azw3 下载 115盘

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内容简介:
Persuasive Proposals and Presentations shows readers how to develop a winning strategy and how to be clear, organized, and persuasive. It lays out common mistakes in strategy and offers effective advice.
作者简介:
Heather Pierce is a veteran business communications writer who has created
hundreds of winning proposals and presentations for Fortune 100 corporations
and has written for industry magazines, newsletters, and online publications.
书籍目录:
Introduction
Part 1: Develop a winning strategy
Get agreement up front
Involve the experts
Read between the lines
Write for your audience
Focus on a theme
Use their questions to frame your benefits
Detail your qualifications
Draw on industry experience
Substantiate bold claims
Use endorsements to make your case
Show them how they benefit
Stand out as uniquely qualified
Pull the best from old winners
Part 2: Be clear, concise, and organized
Organize material exactly as they do
Use plenty of heads and subheads
Address all subquestions individually
Answer it each time it comes up
Put it in the appendix
Sound like a well-informed friend
Stick to the point
Get rid of jargon
Use lots of white space and wide margins
Insist on perfect grammar, spelling, andpunctuation
Go to extraordinary lengths to followinstructions
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书籍介绍
This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional supporting materials.
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