WorkLife: Understand Selling 工作生活:自我表现篇 2025 chm pdf kindle rb azw3 下载 115盘

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内容简介:
No business can succeed without effective salespeople. Understanding professional salesmanship is, therefore, a key competency not only for front-line salespeople, but for anyone whose job in any way affects the most important asset any organization has - its customers.
Professional sellers understand the necessity of making an excellent first impression. They know that a feature of their product only helps to make a sale if the customer can see how it will benefit them. And they understand each stage of the sales process, from the basics of questioning and listening to leading a customer towards saying "Yes, please - I’ll buy it." So, whether your customer is someone in a dress shop, a highly skilled buyer in a multi-national, an entire board committee, or a middle manager controlling a budget, you need to develop the selling skills that will make more profitable sales quickly.
书籍目录:
1 Prepare For Your Customers
Understand the Sales Relationship
Make a Good First Impression
Communicate Persuasively
Identify Customer Benefits
2 Find Your Customers
Know Your Market
Get Organized
The Sales Forecast
Find Your Prospects
Develop Your Sales Pipeline
3 Manage The Sales Process
Define the Sales Process
Plan the Initial Sales Call
Open the Sale
Qualify Your Prospects
Complete the Opening Call
Build the Sale
Make Your Proposal
Present Your Solution
Negotiate the Best Terms
Clinch the Deal
Protect Your Time
4 Deliver Customer
Satisfaction
Put the Customer First
Satisfy Your Customers
Satisfy Your Retail Customers
Offer a First-Class Service
5 Manage Your
Key Accounts
Focus on Your
Best Customers
Build Your Account Team
The Key Account Process
Critical Success Factors
Write Your Key Account Plan
Complete Your Key Account Plan
Index
Acknowledgments
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编辑推荐
Whatever you are selling, find out how good preparation, customer focus and effective interaction will enable you to make a sale.Practical techniques, effective tips, five-minute fixes and case studies equip you to succeed in the real world.Set your goals and check your progress with self-assessment exercises.
书籍介绍
Develop your personal skills by understanding how to sell effectively, with strategies to ensure success. This book includes the basics of selling from preparation through to managing a team, with 5-minute fixes and high-impact techniques plus a simple self-assessment exercise to help monitor progress. You can follow as a complete course, or dip in and out of topics of particular interest. Being pocket-sized, you can take it wherever life takes you.
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