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Harvard Business Review on Customer Relationship Management书籍详细信息

  • ISBN：9781578516995
  • 作者：暂无作者
  • 出版社：暂无出版社
  • 出版时间：2002-01-15
  • 页数：208
  • 价格：179.0
  • 纸张：暂无纸张
  • 装帧：暂无装帧
  • 开本：暂无开本
  • 语言：未知
  • 丛书：暂无丛书
  • TAG：暂无
  • 豆瓣评分：暂无豆瓣评分
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  • 原文摘录：点击查看

内容简介：

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2

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在线阅读/听书/购买/PDF下载地址：

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原文赏析：

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其它内容：

书籍介绍

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8 　　　 　　　　　 　　　　　 width:(cm)14.2

书籍真实打分

  • 故事情节：9分

  • 人物塑造：5分

  • 主题深度：6分

  • 文字风格：3分

  • 语言运用：7分

  • 文笔流畅：6分

  • 思想传递：6分

  • 知识深度：5分

  • 知识广度：9分

  • 实用性：6分

  • 章节划分：9分

  • 结构布局：9分

  • 新颖与独特：6分

  • 情感共鸣：9分

  • 引人入胜：9分

  • 现实相关：7分

  • 沉浸感：6分

  • 事实准确性：6分

  • 文化贡献：6分

网站评分

  • 书籍多样性：3分

  • 书籍信息完全性：6分

  • 网站更新速度：3分

  • 使用便利性：3分

  • 书籍清晰度：7分

  • 书籍格式兼容性：6分

  • 是否包含广告：5分

  • 加载速度：5分

  • 安全性：7分

  • 稳定性：3分

  • 搜索功能：5分

  • 下载便捷性：9分

下载点评

  • 不亏(630+)
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  • epub(141+)
  • 好评(424+)
  • 内容齐全(205+)
  • 少量广告(627+)
  • azw3(106+)
  • 无缺页(297+)
  • 简单(137+)
  • 章节完整(99+)
  • 无多页(515+)

下载评价

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Harvard Business Review on Customer Relationship Management分类索引数据信息

ISBN：9781578516995
出版社：暂无出版社
出版日期：2002-01-15
作者：暂无作者
TAGS：暂无
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