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内容简介:
In any career in business, chances are that the time will come
when someone will ask you to do a strategy for something. Too
often, this will be a cue for stress at work and sleepless
nights.
What You Need to Know about Strategy shows that it doesn’t have
to be like this. Taking you step-by-step through the basics of what
you need to know to come up with a great strategy, it shows:
That getting the right answers depends on asking the right
questions
Why priorities matter
How to map out your internal and external situation
How to deal with uncertainty
How to make tough choices
What your brain does while you’re doing strategy
By cutting out the theory, and focusing on the things you need to
know and do to come up with a killer strategy, this book means that
you never need to panic again.
书籍目录:
Introduction.
1 – What Is Strategy?
2 – From the Outside.
3 – From the Inside.
4 – Evolution.
5 – Issues and Options.
6 – The Priorities.
7 – Process.
8 – Engagement.
On Your Way.
Acknowledgements.
Index.
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书籍介绍
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
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