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内容简介:
The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, "The Vest-Pocket MBA" helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. "The Vest-Pocket MBA" offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.
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The bestselling pocket problem-solver for today's busy
executive, now fully revised and updated.
This bestselling, soup-to-nuts book teaches the techniques and
methods used in the country's finest MBA programs. Presented in an
accessible question-and-answer format, "The Vest-Pocket MBA" helps
readers quickly pinpoint all the formulas, ratios, and rules of
thumb they need to analyze and evaluate nearly any problem.
This fully revised fourth edition covers many important business
concepts and recent developments, including strategic cost
management, balanced scoreboard, global competition, business
process reengineering, target pricing, e-marketing, and cloud
computing. It also features tools for evaluating any company's
financial health and scores of tables, graphs, and charts that
simplify complex problems.
"The Vest-Pocket MBA" offers a wealth of indispensible
information for the modern decision-maker, from the B-school
student to the senior executive.
书籍介绍
The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, "The Vest-Pocket MBA" helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. "The Vest-Pocket MBA" offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.
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下载速度还可以
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